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Barbie Has A Sugar Daddy!

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Palm Beach Sugar Daddy Ken is Mattel new Barbie...Which will be release in April 2010, and that's the actual name Mattel has given to the doll... Ken comes with a wavy blond hairdo, green jacquard jacket, pink polo shirt, crisp white slacks and a Maltese puppy on a pink leash... Mattel explains by saying that the doll is targeted towards adult collectors, and they have a defense of the "Sugar Daddy" moniker: "The little dog's name is actually Sugar," says a Mattel spokeswoman. "That's where the name comes from.... He's Sugar's daddy, as a reference to the dog."Yeah Right!...
So, is Mattel saying Barbie's a gold digger now and she ain't messin' with no broke Ken? Question: If barbies are for little girls, why do they need to know about sugar daddies?