Why Is Black Gospel Music Sales Down?
Reader is Black Gospel Music about to go under? Everyone is talking about how gospel music is going under and it's on it's last leg because of poor record sales. The sales for Black Gospel music are down by 60% and the Contemporary Christian music is up by 40%. What with that? Lately I have been watching several videos on individuals speaking on the fact that Gospel Music is at an all time low in sales and many well known Gospel Artists are either tweeting or posting their frustration out to the public on the subject matter. Thursday night by way of social media (Periscope) Pastor Deitrick Haddon and Larry D. Reid both gave their opinion and take on the decline of Gospel Music. I haven't said much about this so let me give my two cents. Gospel Music no longer speaks to me, it sound is very generic, for lack of a better word.
While I 100% agree that music should be purchased and supported. I have to flip the script and fuss back at the Gospel Artists. When are you guys going to start interacting with your public? When are you going to fuss at all the Black Gospel Radio Stations that play your music, but NEVER announce to their audience who they just played? Seriously, If you have a FM or AM Gospel Radio Station in your area of the country, when was the last time you heard every song that was played be mentioned by an ON AIR RADIO PERSONALITY 24/7??? The only time you hear what song was just played is if they either have a Morning Show, Radio Personality speaking live on the air or coming into the station voice tracking their playlist the day prior. Many Gospel Artists have gotten so lazy into thinking their name is all they need to sell CDs! Hear's a News Flash Black for you Gospel Artists: We are now in a digital age where music is mostly listened to on cell phones and tablets. Even in cars, there is a great increase in plug in adapters to allow bluetooth and headphone jacks to connect mobile devices.
Lastly, Youtube is your biggest enemy! Millions of Black church goers like myself use this site to play, listen and rip your music faster than any virus outbreak! So until you get on YouTube to put a stop on your music being shared freely to millions with no protection, your CD sales will fall harder each year you release one. Because the consumers new frame of mind and argument to all of you Gospel Artists is "Why should I buy your Album, when I can get it free on YouTube? With that being said, I still feel Gospel music is alive and thriving but it won't be for long if some drastic measures aren't taken soon by the artists. Some have even suggested that Gospel artists need to learned to go beyond radio and sales charts to make it happen, in other word build your own fan base. Thanks Larry D. Reid.
Check out the Facebook comment below:
The songs that we hear on radio only represents about 5% of the music that is out there. There is another 95% of music we never hear. How do I know this? Well call up the manufacturing company that makes CDs they will tell you that gospel artist are steal manufacturing CDs. They are being sold at concerts, church bookstores, barber and beauty shops, etc.
These artists need to think outside of the box in order to be successful. Now, let's talk about radio. The reason why the sales of what you are hearing are so low is because, if I can hear the song all day long then why would I buy it? Record labels spend a lot of money on marketing two radio stations in order to get the spends. There is and oversaturation of the same songs on the radio. They have to learn how to create a buzz and force the people to go and get it. But if I can hear it 3 to 5 times in an eight hour period, then I won't go and buy it. You can't get mad at people for not buying the music, if you are going to give it away for free. This is just my two cents. I have a whole lot more to say about this, but I don't want to bore you. Let's just pray for the change to come.Thoughts?