Alright Now: Bishop TD Jake's Show Has Solid Ratings During Four-week Test!
Reader's after concluding its four-week test, Debmar-Mercury will take talk show T.D. Jakes out for sale with the intention of clearing it for a national launch next fall, according to co presidents Mort Marcus and Ira Bernstein.
“The last two weeks were the highest rated of this test,” said Bernstein, “and would you rather have a show where the arrows were going up or going down?”
The Jakes test started somewhat slow but showed significant growth over its run. According to Debmar-Mercury, T.D. Jakes grew by 33% in households, 157% among women 25-54 and 160% among adults 25-54 from start to finish across its four Tegna markets—WFAA Dallas, WXIA Atlanta, KARE Minneapolis and WKYC Cleveland. Due to that growth, Debmar-Mercury feels stations should give the show a shot next fall. Source: