The New York Times reports that even the youngest of girls are being targeted as consumers of cosmetics and beauty treatments. The elementary set is showing up in trendy salons for pedicures and manicures. Growing up I used to play with make up but not like todays little girls do. My mom did not do make up she only had lipstick and a eye pencil.
Todays cosmetic company and retailers are aiming at 6-to 9-year-olds come-on this is madness. These girls is not even out of elementary school. Marketers refer to 6-to 9-year olds as a "starter market." Television shows like "America's Next Top Model" have become a fascination and aspiration for many young girls. Isn't it our place to teach our children that beauty come from the inside? Why would parents encourage the sexaulization of their young daughters? True beauty is a matter of godly character not of external appearance. We are setting these young girls up for disaster in more than one form.