Ken Burton a musical composer and director was ask to get a choir together but he refuse to because of the racist and blasphemous nature of the script. Ken Burton said “The campaign features a gospel choir in a church setting. All the elements of worship are present: the singing, the responses from the congregation and the lifting of the hands. Corporate companies always like to use black people in these ‘buffoon‘ portrayals. Why can we not see adverts involving gospel choirs in dignified settings – why do they always have to act like fools?
I believe subliminally that is the way we are often viewed by the advertising companies.” My views are that gospel music is holy and should not be manipulated in such a derogatory way. Gospel music is not like Pop or secular music. Its first responsibility is to lift up the name of the Lord and encourage others to draw close to Him daily.