Now me and my circle of friends are simply not excited about gospel music like we once were. We're not talking about the new releases, and we're definitely not talking about the new artists. For me I have heard only two albums this year I believe are worth buying: Power of One and Don't Waste Your Life. Everything else is a selective iTunes download. Once upon a time gospel music and the black church use to fit together like a hand in a glove but not any more.
What we have now is a music industry that seems to have lost its way somehow, along with The Black Church. The music industry are putting out albums they hope will appeal to a increasingly disinterested audience. I was thinking if gospel music want to be around a little longer, maybe it should think about working more closely with the church to create more Christians.
I am just saying; if the black church is interested in creating more Christians it would seem to me that the record industry’s interests would be best served by their banding together and spending money promoting Jesus instead of promoting their artist. Who by the way don't appeal to many Christians any way. If the companies invested in outreach, invested in evangelism and supported churches’ efforts in those areas—wouldn’t that increase the audience and demand for their product?
Instead, the gospel music industry continues to do what it has always done—copy the secular industry. The same slick ads, the same “star” treatment, the same promotion and glamorization of self. Money spent in the same ways, the same basic business model, which puts a lie to the notion that gospel music is a “ministry.” It is a business. It is about promotion, it is about airplay, it is about revenue. What if the gospel music industry threw out the secular business model and began functioning like a ministry instead of a business? Maybe then their efforts would find success and blossom as never before I am just saying.