The report is another indication of how researchers are trying to figure out who we are and what you're doing on social media... A look at a new Nielsen study has put us Americans into 1 of 66 demographic segments and then goes on to described how we use social networking sites. Major trends: Facebookers are more upscale than MySpacers; bloggers are more urban than rural.)
Pew found that among those who tweet: (Hey! Carey are you reading this?)
- Women (21 percent) tweet more than men (17 percent).
- African-Americans (26 percent) tweet more than whites (19 percent) and Hispanics (18 percent).
- Those 18-29 years old (33 percent) are the heaviest tweeters. The lightest? Those aged 65 or older (4 percent).
- College graduates (21 percent) out-tweet high school graduates (17 percent).
- Folks making less than $30,000 a year tweet the most (22 percent). Those making $70,000 a year or more tweet the least (20 percent).
- Mobile users are much more likely to tweet than folks chained to their desks, by a margin of 25-8 percent.
- The median age of a Twitter user is 31. For MySpace it's 26. LinkedIn users have a median age of 39. Facebook "is graying a bit: the median age for this social network site is now 33."
Pew says it generated it results from telephone interviews conducted by Princeton Survey Research International between Aug. 18 and Sept. 14 among a sample of 2,253 adults, 18 and older. The margin of sampling error is plus or minus 2.7 percentage points.