Is Christian Church Marketing not working? The Barna Group, a market research firm that specializes in studying religious beliefs among Americans and how they impact faith and culture, recently released a study claiming that athletes have more influence than pastors. An estimated two-thirds of Americans- about 64 percent- believe that professional athletes influence people in American society more than professional faith leaders, according to the report released on the Barna Group website.
What's going on here? I'm not one bit surprised at this new finding at all. We live in a celebrity obsessed culture. Last year
"I’m sure there are many reasons for the trend of decreasing influence of pastors. No doubt some of them are self-inflicted. What strikes me most is that we are living at a time when the Christian Church markets itself more than ever. There are more programs than ever before in history. There are more efforts to be “relevant” than ever before. Christians have plenty of churches, music groups, advertising, t-shirts, bumper stickers, and mega-church pastors. We should be making a huge impact. Never has the Christian Church in America tried harder, yet we seem to be less influential in our culture than ever before. We’re trying to be more but experiencing less. Church membership is in decline. The people in the pews aren’t even as accepting of all of the church’s doctrines as they used to be– or at least they’re more open about it than people used to be".