Do 7-Year-Olds Really Need Bigger Butts?

Mom do you want your 7 year old  daughter to have the biggest butt on the dance team at church? If so Skechers can help you out....I was reading over at Her.meneutic were Skechers has a new campaign ad for its popular shape up sneakers....The ad is suggesting that girls as young as 7 can have shapely legs and butts....The sad thing about marketing ideas like these...Is there's  a couple of  moms out there who will embrace this idea and force their 7 year old daughter to run all day in this sneaker....Even if the small print say the sneaker is not made for running.

Skechers' line of “Shape-Up” sneakers was originally targeted solely to women but now includes men’s and girls' versions.....It promises to burn calories, improve posture, and tone your legs and butt - ”all without stepping foot in a gym!” Article Here!