Beyoncé’s new perfume ad has been deemed unsuitable for daytime television...The Christian Institute has voiced concern over sexually explicit advertising for Beyoncé’s new perfume ad...the ad shows Beyoncé dancing seductively in a revealing dress and making provocative gestures....the Advertising Standards Authority decided that the advert for the singer’s new perfume
Heat was “sexually provocative” and therefore “unsuitable to be seen by young children...“The ASA took action against this advert after 14 people made complaints, which shows it only takes a handful of people to say something is inappropriate, and it can make a real difference.”
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